2021, the smart cockpit will continue to be an important anchor point for the global automotive industry. The influx of a large number of new players and hot money will also further trigger the “arms competition” of suppliers and OEMs.

Among them, it also includes the successive entry of smartphone manufacturers such as Huawei, Xiaomi, OPPO. These long -term technology companies that deal with terminal consumers have brought more innovative space for the future of smart cockpits.

Take the Huawei Hi version of BAOFF, the world, this is the first smart car equipped with Huawei Harmony2 system in the world. This system is also the world’s first micro -core -based field distribution OS. It can be seamlessly seamlessly seamlessly seamlessly equipped Cooperation.

Compared with the traditional car-mobile phone interconnection, mobile phones using the HarMony operating system can seamlessly transmit applications to the vehicle machine system and share the entire software ecosystem. This has produced more uncertainty for the OEM that has just begun to establish a car user ecology.

“Smart Smart Automobile” predicts that in the next 10 years, the vehicle smart cockpit system will quickly penetrate into low and medium -price interval models. Among them, the vehicle information and entertainment system as a key component of smart cockpits is entering the stage of stock upgrade. On the one hand, on the one hand, It is the upgrade of software and hardware, on the other hand, the new track of the domain control architecture.

1. Smart upgrade acceleration

In the past few years, 4G networking, intelligent voice, car audio vision and social interactive content services have brought a real vehicle intelligent experience upgrade to users.

At the same time, the smart cockpit blooms on the main models of major brands, mainly concentrated in the price range of 150,000 to 400,000 yuan. The intelligent experience is also further optimized, and the territory of the user ecology is also expanding.

On June 30, the first Chuanqi GS4 Plus equipped with GAC Trumpchi super sensing smart cockpit was officially launched, covering the G-OS operating system, multi-screen linkage, large-screen entertainment system, HUD head display system, air conditioning and seat seat Functional modules such as the entire chair.

“People used to understand the car before, and the car will be better to serve you in the future.” It comprehensively covers the full -link car scene, OTA’s continuous upgrade iteration, and thousands of people’s self -evolution has become a car manufacturer for young users. The main function of the group.

The

High-end Intelligent Automobile Research Institute predicts that next, the intelligent cockpit demand of 100,000-150,000 price interval models will be further released. Multimelical interaction, OTA, DMS, 5G are accelerating the pace of getting on the car. At the same time, the 4G vehicle network will enter a stable growth period, and 5G will enter the period of rapid growth.

Traditional luxury car brands are also catching up with fast horses.

BMW revealed the configuration information of the new generation of pure electric flagship models recently. It is equipped with a new generation of IDrive 8.0 operating system and BMW Smart personal assistant.

Among them, CERENCE will provide fusion techniques that combine natural language processing, DMS eye tracking, and gesture recognition for the first time in this model, also known as multi -mode interaction. In addition, a new set of graphic interaction interfaces are used to create a virtual person.

At the same time, this navigation system uses cloud maps and augmented reality projection (similar to AR navigation on the Mercedes -Benz MBUX) to ensure that the driver can quickly and accurately understand the route planning and carry 5G communication technology for the first time.

CERENCE Look solution is also equipped with BMW models for the first time. Through voice -by -line view recognition, the car assistant can realize natural interaction with the surrounding environment around the car and obtain key information.

In general, the capacity of the cockpit system is gradually increasing for environmental perception, information collection and processing. Through biometric technology, multi -mode interaction, multi -screen linkage technology, etc., you can comprehensively judge the physiological and behavioral status of drivers and passengers, and achieve functions such as driving assistance and system improvement.

Industry insiders emphasized that the most important characteristic of smart cockpit is active interaction, which is also the biggest difference between its previous hardware equipment positioning. “The era of meeting customer needs has passed. We must help him find this demand before the customer needs.”

For example, after the smart cockpit collects and learns the various habitual behaviors of the user, it can realize active inquiries and execution, and since then, it has liberated the scene of repeated work.

Among them, the layout of the in -cabin camera (including face recognition, fatigue warning, personalized settings, etc.) for intuitive human -machine interaction (including face recognition, fatigue warning, personalized settings, etc.) has become one of the mainstream integrated schemes for new cars. Monitoring data of the High -Advanced Intelligent Automobile Research Institute shows that as of the end of May this year, more than 50 models have been equipped with similar solutions.

At the same time, some in-class interactive perception suppliers are also accelerating the extension of the extension of the extension of the vehicle. Pilot intelligent environment perception solution, enter the ADAS market.

In this way, the data inside and outside the cockpit can also be more effectively combined with the user’s personal data, and finally form a valuable data source to jointly enhance the inside and outside experience of smart cars.

But overall, the bottleneck problem that is currently urgently needed is still the lack of technical standards. This may lead to different product standards and different standards in the industry, which is not conducive to technological development and market expansion.

On June 28, the Ministry of Industry and Information Technology released the main points of automobile standardization work in 2021, focusing on pointing out that in the field of intelligent connected cars, it is necessary to adapt to the development trend of new technology and accelerate the compulsory information security, software upgrades, and autonomous driving data recording systems. The establishment and formulation of sex national standards;

At the same time, strengthen the support of basic standards, complete the recommendation of the recommended national standard for the definition of intelligent connected cars, and start and continuously promote the formulation of basic category standards such as information security engineering and operating systems.

and calculated based on the definition of intelligent connected car aircraft (networking, OTA, and voice interaction), from January to May this year, the domestic new car is equipped with an intelligent connected car aircraft of 2.4475 million units, with a carrying rate of 29.02%, a year-on-year year-on-year year-on-year year, year-on-year year-on-year In the same period, nearly 12 percentage points were increased.

High -tech Intelligent Automobile Research Institute predicts that the installation rate of intelligent connected car aircraft in the next three years will enter the rapid rise channel. It is expected that the installation rate will be more than 80%by 2023.

This means that only by confirming industry specifications and national standards as soon as possible can we ensure the smooth advancement of connected, software, hardware, data, content and services subsequent derivative business models.

2. Smart space under the domain control architecture

Smart cockpit is difficult to mass production and relatively controllable costs. At the same time, the application of automotive 5G technology globally will accelerate the listing of smart cockpit domain controllers. “High -Admiral Automobile” predicts that its market size growth will be faster than the ADAS domain controller.

According to the data of the “Institute of Smart Automobile”, the new domestic car (autonomous+joint venture brand) in 2020 was equipped with 627,400 vehicles with a seat controller on the cockpit domain. At the peak period of getting on the car.

At present, a number of cockpit domain controller manufacturers, including Desesiwei, Nobo Technology, Weishitong, Harman, Bosch, etc., are accelerating the sprint of delivery of output. In the next 2-3 years, explosive growth will be ushered in.

Li Zhezhe, deputy general manager of the

Noble Automobile Technology, said that in the next two years, the entire automotive electronics architecture will have only three domains of central computing, intelligent driving, and cockpit. The remaining subsystems will be integrated.

Next, the battle for the entire smart cockpit market will become increasingly fierce, and manufacturers with the ability to provide “system -level” solutions will occupy a leading advantage. For traditional cockpit information entertainment system suppliers, this is a new round of shuffle process.

In the past few years, for the information entertainment Tier1, which starts with software, it will be subject to hardware capabilities in the short term. For example, Yifitong chose Weishitong as a partner of the cockpit domain controller. Based on the latter’s Smart Core platform and his own software system for mass production delivery. The first mass production model was Geely Star Yue L.

Among them, the 3rd -generation Qualcomm Snapdragon Motors Digital Curdine Platform is the industry’s first expansion of AI -based scalable solutions, which can meet the demand for higher -level computing and intelligent in the next generation of automotive functions.

At the same time, domestic chips are also continuing to work.

During the Shanghai Auto Show this year, Xinchi Technology released a new X9U processor. The CPU’s total power reached 100kdmips, 3D graphics performance reached 300GFLOPS, and AI computing performance reached 1.2TOps. At the same time, up to 10 independent high -definition display, and sharing and interaction between different screens.

This means that on a X9U chip, it can achieve all the functions of all functions of smart cockpits in the future. It can not only support conventional smart cockpit functions such as voice, navigation, entertainment, and environmental. The car is the ADAS function.

This shows that as various hosting plants are increasingly inclined to use hardware embedded methods for intelligent military reserve competitions, higher computing power SOC chips are one of the mainstream trends.

At the same time, the chip will have stronger CPU and AI computing power, which can support more display and sensors at the same time. It is important that the characteristics of modularity and plugging can cover the full life cycle of car use.

For example, the Kirin car module 9610 (built -in car chip Kirin 990A) released by Huawei can update the central processing unit replacement, which greatly reduces the replacement cost of the hardware configuration.

In addition, innovative designs such as security virtualization (multi -operating system), hybrid applications (including V2X, ADAS, etc.) and hard and hard separation are also accelerating. For industry division of labor, cooperation is the only way out.

“We focus on hardware+underlying software development, and cooperate with software algorithm companies to provide front -level hardware platform solutions for major OEM car manufacturers.” This is the positioning of Nobo Technology’s industrial chain, which can provide OEM with the overall overall OEM The solution also accepts joint development with OEM.

From this point of view, suppliers in all aspects of the industrial chain, and the vehicle companies responsible for the function planning of the vehicle need to cooperate together to focus on their respective advantageous resources to focus on the establishment of a sustainable intelligent network. United ecology.