datagrid operation collection

2023-01-08   ES  

July 16, 2012 20:15

Recently, the points promotions implemented by Luo Lai’s home textiles have not been confirmed in a timely manner, and they are suspected of adjusting the profit of nearly 10 million yuan. How to give customer reward points for accounting processing? The report of the Luolai Home Textiles shows whether there is any suspicion of operating profit? This article is analyzed from the perspective of accounting processing, hoping to give some shareholders a little guidance.

event background

Lolai Home Textile is a high degree of institutionalization of sales points and equivalent to cash use. Whether it is its physical store sales system or e -commerce sales system, it has adopted marketing strategies for points to promote sales. A media believes that according to the relevant provisions of the accounting standards, when enterprises give customers the points that can use cash, they shall provide expected liabilities in accordance with the fair value corresponding to the points, while confirming operating expenses at the same time to reduce the profit of the year. Judging from the financial data disclosed by Luolai Home Textiles, the balance sheet is expected to be zero at the beginning of the initial period of the liabilities in 2011. The media believes that either the company’s customers used all points before the end of the year, and it was obviously impossible; or that Luo Lai’s home textile did not confirm the expected liabilities in accordance with the requirements of the accounting standards, which led to minimal sales costs and increase profits.

The media found that in 2011, the company’s annual report data disclosed only “sales expenses -promotional fees” 28.06 million yuan, which was 7.669 million yuan less than the estimated liability theory. Considering that the amount of “promotional fees” also includes some specific items, the difference between the two sets of data will be greater. This is the confusion of the Lalai family spinning points on the Internet.

Accounting processing of granting customer reward points

A granting customer reward points business, referred to as purchasing points and returning points. It is the company that grants customer points while selling goods or providing labor services. After meeting certain conditions, the customer will exchange the reward points to the free or discount provided by the enterprise or the third party after the discounts provided by the company or the third party. Commodity or service. The sales method of buying points and returning points can attract customers to consume again and cultivate customer relationships.

“Notice of the Ministry of Finance on Accounting Standards for Accounting Standards 2008 Annual Report” (Finance and Accounting Letter [2008] No. 60) stipulates that if an enterprise awarded customer reward points while selling products or providing labor services, the sales shall be obtained for sales. The payment or receivable of the payment or receivable is allocated between the income generated by the product sales or labor service and the reward points. profit and loss. “International Accounting Standards No. 18 -Income” Article 13 and 19 provide two methods for the treatment of consumer points: (1) allocate some sales revenue to points, and the confirmation of this part of sales revenue Delay (referred to as “deferred income method”); (2) the cost of providing points rewards will be confirmed as a expected liabilities (referred to as “expected liability law”).

“Enterprise Accounting Standards No. 14 -Income” is not standardized for the reward points business, and it is not uniform in practice.

Registered accountant national unified examination textbooks and “Explanation of Enterprise Accounting Guidelines” (2010 version) specified the processing of the business, and consistent with documents [2008] No. 60, which mainly borrowed from the number one in the international accounting standards first The processing method is the deferred income method.

Enterprises will grant customers to reward points while selling products or providing labor services. Customers will convert the reward points into free or discount products or services provided by enterprises or third parties after meeting certain conditions. While selling products or providing labor services, it should be distributed between the payment or receivables obtained from the sales or receivables of the sale or labor service. The part that deducts the award points for the payment or receivables is recognized as the fair value of income and the fair value of reward points as deferred income. The fair value of the reward points is the amount available for individual sales. If the fair value of the reward points cannot be observed directly, the granting enterprise can refer to the fair value of the reward items or use other valuation technologies to estimate the fair value of the reward points.

Confirm the amount of income = deferred income × (the amount of points used to exchange for rewards ÷ the total number of points for rewards is expected to be exchanged for rewards)

Gift points:

borrowing: account receivable

Loan: main business income (payment -fair value of points)

Defending income (fair value of points)

When you exchange points:

borrowing: deferred income

Loan: main business income

Note: The above -mentioned distribution is not considered for the time being.

Case

A large supermarket sold a total of 14 million yuan in 2010 (excluding goods purchased by customers’ use of reward points, the same below), and a total of 14 million points were awarded the customer award, and the customer used a total of 720 million points. At the end of 2010, 60%of the reward points awarded in 2010 will be used in supermarkets.

In 2011, a total of 20 million yuan in supermarkets sold various types of products, a total of 20 million points were awarded customers’ reward points, and customers used reward points for 80 million points. At the end of 2011, the supermarket estimated that 70%of the reward points awarded in 2011 will be used.

Suppose the fair value of each reward points is 0.01 yuan, and the points will be invalidated after 3 years from the date of granting. The supermarket adopts the advanced method to determine the reward points used by customers when purchasing goods.

Analysis:

The fair value of the awarded reward points in 2010 = 140000 × 0.01 = 1400 (million yuan).

The sales revenue that should be confirmed due to sales products in 2010 = 140000-1400 = 138600 (million yuan).

2010 income that should be confirmed by the customer’s reward points = the amount of points for rewards for rewards ÷ total number of points for rewards × deferred income balance = 72000 ÷ (140000 × 60%) × 1400 × 1400 = 12 million yuan.

Related accounting score (unit: 10,000 yuan, the same below):

Sales:

Borrow: Bank deposit 140000

Loan: main business income 138600

Delay income 1400.

When the customer exchange points:

borrowing: deferred income 720 (72000 × 0.01)

Loan: main business income 720.

At the end of the year, the total number of points that will be exchanged for rewards will be adjusted at the end of the year.

borrowing: deferred income 480 (1200-720)

loan: main business income 480.

The fair value of the awarded reward points in 2011 = 200000 × 0.01 = 20 million yuan).

The sales revenue that should be confirmed due to sales products in 2011 = 200000-2000 = 198,000 (10,000 yuan).

The income that should be confirmed by the customer’s reward points in 2011 = 12000 ÷ (140000 × 60%) × 1400 + (80000-12000) ÷ (200000 × 70%) × 2000 = 117.143 (10,000 yuan). Among them, 12000 = 140,000 × 60%-72000, which is the remaining points awarded in 2010. Related accounting score:

When sales:

Borrow: Bank deposit 200000

Loan: main business income 198000

Delay in income 2000.

Customer exchange points:

borrowing: delayed income 800 (80000 × 0.01)

loan: main business income 800.

At the end of

At the end of the year, the total number of points that will be exchanged for rewards will be adjusted according to the expected expectations:

borrowing: delayed income 371.43 (1171.43-800)

Loan: main business income 371.43.

Comment

According to the File [2008] No. 60 and the “Explanation of the Enterprise Accounting Guidelines” (2010 version), the listed company’s delayed income method for the treatment requirements of the awarded customer award points are not the expected liability law that a certain media referred to Essence A media believes that the balance sheet of Luolai Home Textiles in 2011 is expected to be zero at the beginning of the initial period of the liability subject period, so they assert that the company has not promptly confirmed the points “expected liabilities” and “operating expenses”. Essence As for whether Luo Lai Home Textiles use deferred income method to award the customer’s reward points, the annual financial report notes in the 2011 annual financial report have not been disclosed, which has caused the tongue caused by lack of details. Assuming that Luo Lai Home Textiles use the deferred income method for the treatment of client reward points, the confusion of integral sales on the Internet can be solved.

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